If You Ever Plan to Buy a Car, You Need a Gameplan!

Dealer Pressure Explained

A Dealership Is Designed Like a Casino

The longer you sit at their tables, the more you spend and the house makes.

The Dealership has the home field advantage

They control everything—price of the vehicle, your trade-in value, finance/lease options, and dealer fees.

They put constant ‘BUY NOW’ pressure on you

They are expert at sharing ‘loaded payments’ that include dealer fees and products (extended warranties, GAP, etc.) you do not want.

You are exhausted when you finally say yes

They wear you down until you finally commit to a payment that, unbeknownst to you, includes fees and products you have not agreed to.

The smarter path

Negotiate Your Entire Deal from Home—Before You Ever Visit the Dealership

Our Car Buyer's Gameplan gives you the strategy, deal calculators, and email templates you need to lock in your price, financing and trade-in value.
Negotiate your entire deal over email, so you skip the showroom and the 'buy now' pressure altogether.
Sign and drive in under an hour.

Free 3 C’s Gameplan

Start free. No dealer, lender, or manufacturer pays us a cent.

Save Thousands & Avoid Hours in the Dealership!

Car buyer reviewing dealership information

Not surprisingly, Car Buying issues have topped the Consumer Federation of America's annual consumer complaint survey for 10 years running: ConsumerAffairs.

See Below for the Top 5 Car Buying Complaints and how Your Car Buyer’s Gameplan allows you to avoid them all!

Read Featured Article

Deceptive/misleading advertising

— the solution for car dealers misleading advertised price bait and switch schemes is negotiating remotely as it flips home field advantage from dealer to consumer. Plus, our email negotiating templates show them you are a serious shopper, have an urgency to buy/lease, and have provided enough info for them to identify all available new car incentives.
Undisclosed or misrepresented vehicle condition

— our Car Buyer’s Gameplan offers you step-by-step preparation and transaction specific checklists and deal calculators so you can verify “out the door prices,” expose hidden fees and reveal damage, accidents, recalls and more.
Contract and financing surprises

— terms in the paperwork that don't match what was promised, add-ons slipped into financing, unclear mileage/fee terms on leases. Dealers share “loaded payments” that include products the consumer has not been made aware of and/or higher interest rates and longer terms than quoted. Negotiating remotely plus our transaction checklists and calculators eliminate buy now pressure and allow you to verify each line item of the deal.
High-pressure sales tactics

— instead of making consumers endure 2-3-4-5 or 6 hours plus sitting in a dealership, negotiate your deal remotely to get the best price and say no to the upsells. The only reason to visit the dealership is for a final test drive, sign and drive in less than an hour.
F&I product upselling

— Your gameplan includes a breakdown of how to compare dealer vs. insurer (State Farm, All State, & many more) products to find the best value for you. Now you can confidently negotiate finance and insurance products, and most importantly, decline what you don’t need.

Two Ways To Buy

If you Sit at Their Tables You’ll Spend too Much!

Same car. Same dealer. Completely different outcome depending on how prepared you walk in.

Legacy Way

Dealer’s Process

Buyer beware
6 hours in dealerships
Dealers price you, not their products
Good luck!

You react to their numbers, on their turf, on their clock.

A Better Way

It’s Your Turn to Drive!

Get properly prepared before you contact a single dealer
Negotiate the entire deal remotely by email
Verify every number with deal calculators & checklists
Sign and drive in under an hour

Start With The Free Gameplan

No dealer, lender, or manufacturer pays us a cent. We advocate for you only.

Negotiate Remotely to Save Thousands!

Real Deal Sheet. Real Savings.

See the Hidden Fees Dealers Hope You Miss

Same car. Same dealer paperwork. Without a plan you're on your own — with the Car Buyer's Gameplan, every add-on and fee gets flagged before you sign.

Without a Gameplan
Dealer Process – Buyer Beware; good luck!

With the Gameplan
Car Buyer's Gameplan – identify hidden fees!

Why Pay For A Gameplan?

Why should I pay for a Gameplan? Isn’t everything I need available for free? NO. He who pays is the customer. Full stop. TrueCar isn’t true because dealers pay, Car Gurus aren’t Gurus because dealers pay…We advocate exclusively for you, our only customer. Put a proven Gameplan used by auto industry Pro’s in your hand to save thousands & avoid spending hours on end in a dealership.

The Hassle Free Way to Buy a Car!

2. Ready to Go: Time to get started!

Car Buyer's Gameplan-
A step-by-step guide to buy like a Pro.

Overview - Importance of Getting Properly Prepared

3 C's - how dealers & lenders evaluate your loan

Character: FICO ScoreHow much credit, how much used & how paid
Capacity: debt-to-income - target <30%How to calculate your debt-to-income %
Collateral - loan-to-value (LTV)How to calculate LTV on your potential purchase

Get Your Financial Vital Signs in Order Car Shopping; Getting fully prepared to buy

New Car Incentives - vehicle ad affinityFor the vehicle and for you...
Offer calculator to understand profit margins by make
Used Cars - how to check vehicle history, open recalls, and market values

Proven step-by-step car buying process

Negotiate your entire deal remotely via email & text
How to use AI to speed your search and assess supply
Who and how to contact the right people at the dealership
Proven email negotiating templates that engage dealers as you solicit & compare 4-5 out-the-door (OTD) prices.
Custom deal calculators to verify each dealer presentation of price to identify hidden costs, increased interest rates, & more
How to lock down your final price & set delivery appointment

View Details

3. I Want more help: I want a pro to walk me through my deal!

Car Buyer’s Gameplan + 20 Minute Executive Consultation Session - Thornebriar

Expert Support

Launch Special

~~$75.00~~$39.99

Car Buyer's Gameplan + 20 Minute Executive Consultation Session

Overview - Importance of Getting Properly Prepared

3 C's - how dealers & lenders evaluate your loan

Character: FICO ScoreHow much credit, how much used & how paid
Capacity: debt-to-income - target <30%How to calculate your debt-to-income %
Collateral - loan-to-value (LTV)How to calculate LTV on your potential purchase

Get Your Financial Vital Signs in Order Car Shopping; Getting fully prepared to buy

New Car Incentives - vehicle ad affinityFor the vehicle and for you...
Offer calculator to understand profit margins by make
Used Cars - how to check vehicle history, open recalls, and market values

Proven step-by-step car buying process

Negotiate your entire deal remotely via email & text
How to use AI to speed your search and assess supply
Who and how to contact the right people at the dealership
Proven email negotiating templates that engage dealers as you solicit & compare 4-5 out-the-door (OTD) prices.
Custom deal calculators to verify each dealer presentation of price to identify hidden costs, increased interest rates, & more
How to lock down your final price & set delivery appointment

Executive Consultation Session

Review your deal with an industry expert - your advocate

View Details

Dealer deal sheet reviewed with the Car Buyer’s Gameplan

Car Buyer Reviews

Real buyers. More clarity. Better car deals.

See how car buyers use the Car Buyer’s Gameplan to compare out-the-door prices, question dealer fees, prepare financing, negotiate by email, and spend less time at the dealership.

Out-the-door price clarity Dealer fee review Financing preparation Remote negotiation

Nearly $2,000 in fees challenged

★★★★★ Verified buyer story

I found nearly $2,000 in unexplained fees.

I was nervous about such a big first-time purchase, but the Gameplan and my 20-minute conversation with Jim showed me I could negotiate the deal remotely.

After the dealer sent the paperwork, I spotted nearly $2,000 in fees they could not clearly explain. I negotiated almost all of them away and was in and out of the dealership in 45 minutes.

4 out-the-door quotes compared

★★★★★ Verified buyer story

The Gameplan makes car buying an open-book test.

I have bought many cars and trucks and thought I understood the process. A few pages into the Gameplan, I realized how much I had been missing.

I collected four out-the-door quotes by email, used them to secure the best deal from my local GMC dealer, and avoided hours at the dealership.

Out-the-door price clarified

★★★★★ Sample buyer profile

I stopped negotiating the monthly payment and focused on the real price.

The biggest change was knowing exactly what to request in writing. Once I asked for the full out-the-door price, the conversation became much easier to compare.

The checklist helped me separate the vehicle price, taxes, dealer fees, and add-ons before I agreed to anything.

Trade-in value separated

★★★★★ Sample buyer profile

Separating my trade-in from the new-car deal changed the conversation.

I used to discuss the trade, financing, and vehicle price all at once. The Gameplan showed me why that made it harder to know whether I was actually getting a good deal.

Keeping each number separate made the dealer offer much easier to evaluate.

Financing prepared before dealer visit

★★★★★ Sample buyer profile

I walked into financing already knowing the numbers that mattered.

Understanding my credit, debt-to-income, and preapproval options before the dealership took away a lot of the pressure.

I could compare the dealer financing offer against something real instead of deciding based only on the monthly payment.

Less time inside the dealership

★★★★★ Sample buyer profile

Most of my negotiating was finished before I ever walked through the door.

The email templates gave me a professional way to request pricing from several dealers without getting pulled into endless phone calls.

By the time I chose the dealer, I already understood the offer and what still needed to be confirmed before signing.

Nearly $2,000 in fees challenged

★★★★★ Verified buyer story

I found nearly $2,000 in unexplained fees.

I was nervous about such a big first-time purchase, but the Gameplan and my 20-minute conversation with Jim showed me I could negotiate the deal remotely.

After the dealer sent the paperwork, I spotted nearly $2,000 in fees they could not clearly explain. I negotiated almost all of them away and was in and out of the dealership in 45 minutes.

4 out-the-door quotes compared

★★★★★ Verified buyer story

The Gameplan makes car buying an open-book test.

I have bought many cars and trucks and thought I understood the process. A few pages into the Gameplan, I realized how much I had been missing.

I collected four out-the-door quotes by email, used them to secure the best deal from my local GMC dealer, and avoided hours at the dealership.

Out-the-door price clarified

★★★★★ Sample buyer profile

I stopped negotiating the monthly payment and focused on the real price.

The biggest change was knowing exactly what to request in writing. Once I asked for the full out-the-door price, the conversation became much easier to compare.

The checklist helped me separate the vehicle price, taxes, dealer fees, and add-ons before I agreed to anything.

Trade-in value separated

★★★★★ Sample buyer profile

Separating my trade-in from the new-car deal changed the conversation.

I used to discuss the trade, financing, and vehicle price all at once. The Gameplan showed me why that made it harder to know whether I was actually getting a good deal.

Keeping each number separate made the dealer offer much easier to evaluate.

Financing prepared before dealer visit

★★★★★ Sample buyer profile

I walked into financing already knowing the numbers that mattered.

Understanding my credit, debt-to-income, and preapproval options before the dealership took away a lot of the pressure.

I could compare the dealer financing offer against something real instead of deciding based only on the monthly payment.

Less time inside the dealership

★★★★★ Sample buyer profile

Most of my negotiating was finished before I ever walked through the door.

The email templates gave me a professional way to request pricing from several dealers without getting pulled into endless phone calls.

By the time I chose the dealer, I already understood the offer and what still needed to be confirmed before signing.

Draft review cards are intentionally labeled. Replace them with verified customer feedback before publishing them as customer testimonials.

Inside The Gameplan

Preview What's Inside The Gameplan

See the real tools, templates, checklists, and calculators built to help you prepare, negotiate remotely, and verify the deal before you visit the dealership.

Live Gameplan Preview

Watch The Gameplan In Action

Take Control of Car Buying to SaveThousands of Dollars!

Never again sit in a dealership for 3 to 6 hours trying to buy or lease a car. Follow the auto industry Pro’s path to purchase instead. Time to buy like a Pro!

✓ Download the Car Buyer's 3 C's Gameplan to get properly prepared!

✓ Negotiate your entire deal remotely via email

✓ Email templates, deal calculators & checklists deliver real price transparency

✓ Sign & drive in less than an hour

Download the 3 C's gameplan View Complete Gameplan

Explainer Video

See how The Pro’s avoid thousands in unnecessary fees- 3 minute read

The Hidden Markup: How Auto Dealers Pad Their Profits

What every car buyer should know before stepping onto the lot You've done your homework. You know the MSRP, you've compared models, and you've secured financing. But, if you decide to ne...

Read The Article

The Fix

How Thornebriar Fixes Car Buying

Move from dealership pressure to remote preparation, clear numbers, and buyer control.

Price Clarity Remote Negotiation Buyer Control

A Dealership Is Designed Like a Casino

The Dealership has the home field advantage

They put constant ‘BUY NOW’ pressure on you

You are exhausted when you finally say yes

Not surprisingly, Car Buying issues have topped the Consumer Federation of America's annual consumer complaint survey for 10 years running: ConsumerAffairs.

Deceptive/misleading advertising

Undisclosed or misrepresented vehicle condition

Contract and financing surprises

High-pressure sales tactics

F&I product upselling

If you Sit at Their Tables You’ll Spend too Much!

Dealer’s Process

It’s Your Turn to Drive!

See the Hidden Fees Dealers Hope You Miss

Dealer Process – Buyer Beware; good luck!

Car Buyer's Gameplan – identify hidden fees!

The Hassle Free Way to Buy a Car!

2. Ready to Go: Time to get started!

Car Buyer's Gameplan- A step-by-step guide to buy like a Pro.

3. I Want more help: I want a pro to walk me through my deal!

Car Buyer's Gameplan + 20 Minute Executive Consultation Session

Real buyers. More clarity. Better car deals.

I found nearly $2,000 in unexplained fees.

The Gameplan makes car buying an open-book test.

I stopped negotiating the monthly payment and focused on the real price.

Separating my trade-in from the new-car deal changed the conversation.

I walked into financing already knowing the numbers that mattered.

Most of my negotiating was finished before I ever walked through the door.

Preview What's Inside The Gameplan

Gameplan Overview

Take Control of Car Buying to SaveThousands of Dollars!

See how The Pro’s avoid thousands in unnecessary fees- 3 minute read

The Hidden Markup: How Auto Dealers Pad Their Profits

How Thornebriar Fixes Car Buying

Dealers price people, not products.

Buyers can pay different prices for the same car.

Identify hidden fees before signing.

Make the deal clear before you visit.

Car Buyer's Gameplan-
A step-by-step guide to buy like a Pro.