Car showroom with various cars on display

How Thornebriar Fixed Car Buying

Car buying has been broken for decades. Dealers price people, not products — meaning two buyers can pay wildly different prices for the exact same car. It’s confusing, time-consuming, and often unfair.

At Thornebriar, we believe it’s time to make car buying an open book test. To give buyers the insights necessary so you never again wonder if you got a fair deal or spend hours sitting in a dealership.

Two women and a man in a car dealership, with one woman holding a coffee cup.

The Problem We Solve

When you buy a TV, everyone pays the same price. When you buy a car, it’s a mystery.

Dealerships are built to maximize profit, not transparency — and every step of the process is designed to maximize the price you pay by wearing you down and bundling products to drive up margins.

We’ve taken the entire car-buying experience apart, analyzed every piece, and rebuilt it to work for you, the buyer.

Your Blueprint for a Fair Deal

The Car Buyer’s Gameplan is your foundation. A detailed digital guide that walks you through each step of the process — from research to final paperwork — so you know exactly what to expect and how to respond.

Inside, you’ll find:

  • Logo with a stylized puzzle piece and check mark on a white background

    Step-by-step buying strategy

    for new, used, lease, or private-party purchases

  • Icon of a clipboard with a pen and checkmarks on a white background

    Deal checklists

    start to finish checklist puts you in control and protects you from hidden fees or costs

  • Gray icon with mathematical symbols on a white background

    Offer & deal calculators

    that allows you to verify dealer offers to insure you get a fair deal

  • Icon of a magnifying glass with a light bulb inside on a white background

    Insider insights

    that explain how pricing really works and where dealers make their profits

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Download the First Quarter Free
Woman in a car with a salesperson holding a document, likely in a car dealership setting.

The Thornebriar Advantage

  • We simplify buying. We don’t sell cars.
  • You are our only client. We don’t take money from or answer to manufacturers, dealers, lenders or insurance companies.
  • We’re your strategic partner, not a middleman.

Thornebriar empowers you to take control of the most expensive purchase most people ever make — and finally do it with confidence.

Get Your Preseason GamePlan for free!

Don't Walk into the Dealership Until Your Deal is 100% Done - We've made it Easy!

Why do ‍54% of car buyers say they would pay more for a better buying experience? Walking into a dealership to buy a car is the most expensive, confusing, and risky pop quiz you'll ever take. Why? The average price of a used car in 2025 is $30,000 and new car $50,000. What's missing is a Gameplan designed exclusively to protect you. To make car buying an "open book test." Why hasn't it happened yet? No one had ever written a book that offers consumers a proven strategy, tactics, insights data, tools (deal calculators, email templates, and transaction checklists) to simplify Car Buying like never before.

Why isn't it free? Nothing is really free. The free car buying info most people rely on is paid for by Mfg's, dealers, lenders and insurers either with advertising or by selling sales leads with your name, phone # & email. He/she who pays is the client. We don't take money from auto advertisers (Mfg's, dealers, lenders or insurance companies) or sell your personal info as a sales lead to dealers. You are our only customer!

For the price of 2 movie tickets & snacks, you'll save thousands and avoid the aggravation of sitting in a dealership for hours on end., only to leave unsure if you got a fair deal.

See how to flip the script to give youself a home field advantage.