Your Blueprint for a Fair Deal

The Car Buyer’s Gameplan is your foundation. A detailed digital guide that walks you through each step of the process — from research to final paperwork — so you know exactly what to expect and how to respond.

Inside, you’ll find:

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    Step-by-step buying strategy

    for new, used, lease, or private-party purchases

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    Deal checklists

    start to finish checklist puts you in control and protects you from hidden fees or costs

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    Offer & deal calculators

    allow you to verify dealer offers to insure you don't overpay

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    Insider insights

    that explain how pricing really works and where dealers make their profits

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Buy a Car or Truck Like a Pro

Read an insightful article by Wellness Magazine on how Thornebriar's Car Buyer's Gameplan offers everyone a new path to purchase a car or truck like a Pro.

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Car showroom with various cars on display

How Thornebriar Fixed Car Buying

Car buying has been broken for decades. Dealers price people, not products — meaning two buyers can pay wildly different prices for the exact same car. It’s confusing, time-consuming, and often unfair.

At Thornebriar, we are committed to helping customers avoid dealer tricks and scams. You deserve an easier way to shop, compare and buy or lease. We give buyers the insights too long hidden so you never again wonder if you got a fair deal or have to spend hours sitting in a dealership.

Two women and a man in a car dealership, with one woman holding a coffee cup.

The Problem We Solve

Car buying continues to be a mystery because that's how dealers prefer it. Dealerships are built to maximize profit, not transparency — and every step of the process is designed to maximize the price you pay by wearing you down and bundling products to drive up margins.

We’ve taken the entire car-buying experience apart, analyzed every piece, and rebuilt it to make it work for you., the customer.

Woman in a car with a salesperson holding a document, likely in a car dealership setting.

The Thornebriar Advantage

  • We simplify buying. We don’t sell cars.
  • You are our only client. We don’t take money from or answer to manufacturers, dealers, lenders or insurance companies.
  • We’re your strategic partner, not a middleman.

Thornebriar empowers you to take control of the most expensive purchase most people ever make — and finally do it with confidence.

Get Your Preseason GamePlan for free!