OUR STORY

Built by Experience. Driven by Frustration

Thornebriar was founded by an experienced team of auto industry and technology professionals with more than 30 years of experience in simplifying complex processes. We know firsthand how fundamentally broken the vehicle purchase experience remains today:

  • Dealers held all the information.
  • Buyers are left unsure if they are being treated fairly.
  • A lack of transparency means even the smartest people overpay.

Together, we decided to leverage our collective Auto, Tech, Finance, and process design experience to shine a light on the purchase experience from end-to-end. The solution is a Car Buyer’s Gameplan and easy to use tool set that finally gives car buyers the clarity, control, and confidence they need for each and every step along the way. Our Gameplan makes Car buying an open book test instead of a Pop Quiz.

What We Stand For

  • Transparency Over Tactics

    Dealerships rely on confusion. We replace that with clear numbers, plain language, and easy-to-use calculators that expose the real deal.

  • Knowledge Over Pressure

    The more you understand, the better you buy. Our Gameplan walks you through what dealers don’t tell you — so you never get caught off guard.

  • Empowerment Over Dependence

    You don’t need to pay a middleman hundreds of dollars to “negotiate” for you. You just need the right information. That’s what we give you.

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OUR COMPANY

Meet Our Team

With decades of experience working for auto manufacturers, dealers, finance and tech companies we have helped simplify complex processes to make products and services easier to buy, use and enjoy. This includes our efforts with a brand new start up many years ago by the name of www.cars.com. We know how to put the consumer first.

Together with your feedback – please click on our Contact page and share your pre and post Gameplan experiences – we’ll continue to explore ways to make the car buying process even more efficient.